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This article war originally published at Charlotte Marketing Firms
AstraZeneca Settles Seroquel Marketing Charges
AstraZeneca has just confirmed that it will be making a $520 million payment to the US government to settle alleged claims concerning inappropriate marketing of Seroquel (generic: quetiapine), it schizophrenia medication, announced PharmaTimes. Recently, FiercePharma reported that an adverse event (AE) report for last year’s third quarter indicated that Seroquel was second in AE reports with [...]
This article war originally published at Charlotte Marketing Firms
Dell CMO on How Social Media Is Helping the Brand
Erin Nelson was named CMO of Dell in January 2009. Prior to her promotion, she served as vp of marketing for Dell in Europe, the Middle East and Africa. Prior to joining Dell in 1999, Nelson worked in corporate strategy for Frito-Lay.
This article war originally published at Charlotte Marketing Firms
