I am attending University in the Fall but im confused. I have been accepted into Commerce at my university and i was planning on majoring in Marketing. However i am not sure if I am picturing what Marketing really is. I want to be the one who will come up with the ad. I don’t want to make it just create the idea for it. Is that what Marketing would en tale or should i just go into Arts and Sciences?
Thanks
Marketing is the overall campaign for an item/location etc. . . From tv to banners and getting radio commercials and creating a feel by donating money to the local baseball team, Marketing does it all, and advertising is a small part of that.
What you want to be is a graphic designer.
Marketing is the entire package. It entails everything from creating the idea to getting it in front of the right audience at the right time. It would also entail creating a plan – because few products or services are presented to the public in just one manner.
So. . . direct mail, web site, email campaigns, radio, TV, newspapers, magazines, signs, logos, brochures, telephone scripts, white papers, inserts, letterhead – and of course a schedule of which ads go where and when.
If you want to “come up with the ad” you might want to be a copywriter. Graphic design and copywriting go hand in hand, but as a copywriter, I (of course) believe the words are more important than the graphics.
Actually, a poor job on either one can wreck the ad – but you can do ads without graphic design if you’re doing email campaigns, radio spots, etc.
Even if all you want to do is the copy or the graphic design, a good knowledge of all the components of marketing will serve you (and your clients) well.